5 WordPress Design Concepts For A Great Looking Site

The visual presentation of a website significantly impacts how users perceive it. Design equals credibility, and visitors form judgements within milliseconds based on logos, fonts, colours, and imagery.

1. Great images

Quality imagery is essential to site appearance. Poor image selection is one of the most common mistakes on new websites. If budgets are tight, several free and paid resources exist:

Paid photo sources

• istockphoto.com
• shutterstock.com
• gettyimages.com

Free photo sources

• Unsplash
• Pexels
• Flickr Creative Commons
• Wikipedia Commons
• Direct permission requests from photographers

2. Font choices

Typography affects readability and how professional your site feels. The rule of thumb is simple: if you want people to read your content, make it easy for them. When in doubt, classic options like Helvetica, Arial, and Georgia remain reliable choices.

Web font solutions

• Google Fonts
• Adobe Fonts (formerly Typekit)

Font marketplaces

• myfonts.com
• exljbris Font Foundry
• dafont.com

WordPress plugins

• WP Google Fonts
• Use Any Font
• Custom Fonts

3. Colours

A cohesive colour scheme requires restraint. A reliable approach: pick two neutral, contrasting colours with one accent. ColourLovers and Coolors offer pre-made palettes for inspiration.

4. Your logo

A logo represents brand identity and is worth investing in beyond minimal budgets. Resources like Logopond connect businesses with affordable designers. If you’re creating one independently, prioritise simplicity — a logo that works at 32×32 favicon size is doing its job.

5. Avoid clutter

Excessive elements distract from your content. Common offenders:

• Aggressive advertising
• Pop-up forms on every page
• Excessive social share buttons
• Auto-playing media
• Unexpected animations and modal interruptions

A beautiful site is peaceful, not a bombardment.