Blog
Notes from the team
Articles on digital marketing, SEO, advertising, and WordPress performance — written for Perth business owners.
- Understanding Marketing Lingo ·
Understanding Reach and Impressions
What impressions are, how they're measured in digital marketing, and why CPM matters more than you'd think.
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- Understanding Marketing Lingo ·
What Is Organic Traffic?
Organic traffic is the visitors you get from search engines without paying for ads. Here's what it means, why it matters, and how to grow it.
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- Understanding Marketing Lingo ·
Free Organic Click Through Rate Calculator
How to calculate your organic click through rate (CTR) and what to do to improve it. A simple primer for SEO-curious business owners.
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- Search Engine Optimisation Tips ·
Everything You Ever Wanted to Know About Search Engines
A short history of how search engines evolved — from Archie in 1990 to today's Google — and why Google ended up dominating the web.
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- Digital Advertising ·
Pay-Per-Click (PPC) Ads 101 — Improve Your Marketing Skills
An introduction to Pay-Per-Click advertising: the formats, how the auction works, and the benefits — written for business owners new to paid search.
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- Digital Advertising ·
Facebook Shops To Drive Accessible E-Commerce In 2020
Mark Zuckerberg announced Facebook Shops on May 20, 2020 — a mobile-first shopping experience built on Marketplace, integrated with Shopify and BigCommerce.
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- Latest News ·
COVID-19 — How We're Helping Small Businesses
A 2020 announcement of our discounted hosting offer for Western Australian small businesses pivoting online during COVID-19.
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- Website Development ·
5 WordPress Design Concepts For A Great Looking Site
Five timeless design principles for any WordPress site: imagery, typography, colour, your logo, and avoiding clutter.
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- WordPress Speed Optimisation & Hosting Tips ·
Five Quick Fixes To Improve WordPress Site Performance
Five low-effort, high-impact wins to make your WordPress site faster — image scaling, optimisation, dimensions, database cleanup, and caching.
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