Step 1
Planning
- Define goals, lead quality, and service priorities.
- Set geo targeting and campaign structure by intent.
- Align ad messaging with your offer and landing pages.
- Confirm tracking readiness (calls, forms, bookings).
Google Advertising
Google Ads tuned for cost-per-lead, not vanity clicks
Search, Performance Max, Shopping, Display, and YouTube campaigns managed from Perth. We build accounts properly from day one, then optimise for real business outcomes — not clicks or impressions.
Process
Creating Your Google Advertising Campaign – Our Process
A practical, conversion-first approach: plan the structure, build the account properly, then optimise performance as data comes in.
Step 2
Setup
- Keyword research, match types, and negatives.
- Ads, assets and extensions to boost click-through.
- Landing page alignment for higher conversion rates.
- Conversion tracking setup and verification.
Step 3
Ongoing Management
- Bid and budget optimisation to control CPL.
- Search term reviews and negative keyword updates.
- Ad copy testing and performance improvements.
- Reporting and strategy iteration based on results.
Plans
Google Advertising Management Plans
Choose a management tier based on your ad spend. We keep the structure clean, the tracking accurate, and the optimisation consistent.
Starter Ads
0–$1,000 Ad Spend$300
Per Month
- Search campaign setup and structured ad groups.
- Keyword research, match types and negatives.
- Basic conversion tracking verification.
- Monthly optimisation and reporting.
Standard Ads
Most Popular$1,500–$5,000 Ad Spend
$600
Per Month
- Everything in Starter, plus deeper optimisation.
- Landing page review for conversion improvements.
- More ad variations and ongoing testing.
- More frequent reporting and performance insights.
Advanced Ads
$5,000–$10,000+ Ad Spend$1000+
Per Month
- Multi-campaign structures and advanced segmentation.
- Enhanced tracking and conversion quality review.
- More intensive optimisation and testing cadence.
- Custom reporting and strategy sessions.
Good To Know
Ad spend is paid directly to Google
Our fees cover account build, optimisation, and reporting. Your ad spend remains in your Google Ads account for full transparency.
How It Works
Google Ads – Search Campaigns Explained
Search ads appear above organic results when someone types a keyword related to your service. You only pay when someone clicks your ad.
We organise campaigns into ad groups around search intent so your ad copy, landing page, and offer match what the customer is looking for.
Keywords & Phrases
We choose search terms that match commercial intent, then control relevance with match types and negative keywords.
Website Benefits
Better landing pages can increase conversion rate, reduce cost-per-lead, and improve your Quality Score.
Advertising Copy
We write and test headlines, descriptions and assets to maximise click-through and qualification.
Tag Manager
Tracking is a non-negotiable. We help ensure your conversions are recorded correctly, so optimisation works.
Example
Google Search
Search Results
Ad www.yourbusiness.com
Local Service Near You – Book Today
Targeted search ads help you appear when customers need you. Optimised landing pages convert clicks into calls.
Call Directions Sitelinks
Org www.example.com
Organic Listing Example
Search ads can deliver immediate visibility while organic SEO takes time to build momentum.
Goal
Show up first for high-intent searches
Direct Response
Direct Call To Action Campaigns
Some customers are ready to act immediately. We can structure campaigns around fast actions like phone calls, location visits, and app downloads.
Call Now
Perfect for service businesses. Prioritise calls during business hours and track call quality with conversion events.
Get Directions
For local businesses with walk-in traffic. Use location assets and map intent to drive qualified visits.
Download Apps
Encourage installs and in-app actions by targeting searchers who are already looking for a solution like yours.
Tool
Explore Google Keyword Planner
Keyword Planner helps estimate search demand and discover related phrases. It is a useful starting point for mapping customer intent.
Also Available
Yes, we do website maintenance and hosting too
A fast, stable website improves conversion rate and ad performance. Keep your site secure and up-to-date with local support.
Contact
Ready to run Google Ads that convert?
Think we might be on your wavelength? Take the first step and apply to work with us today.
How to reach us Send the form →
Based in Perth, Western Australia