Organic Online Growth & Search Engine Optimisation (SEO)

Achieve Higher Rankings On Google With Search Engine Optimisation (SEO)

From on-page website optimisations to link building campaigns and improvements to your directory listings and Google MyBusiness, we take a holistic approach to raise your overall profile online.

Tackle highly competitive markets with long-term search engine optimisation strategies that include niche blogging and custom approaches.

On Page SEO

On-page optimisation emcompasses all aspects of SEO applied to your actual website, from Page titles & meta-descriptions through to image minimisation, theme improvements and code script ordering to improve ranking.

Includes content creation, editing & inclusion of keywords to increase relevancy & discoverable content.

Ready To Improve Your Site Content?

Off Page SEO

Just like referrals in real life, links to your website from other reputable websites (especially news sites and established directories) show search engines that your content is valuable and therefore search engines rank your site higher.

Setting up and maintaining directory listings is a time-consuming process. Let us take care of it for you.

Optimise Your Off Page SEO Factors

Local SEO & Google My Business

Did you know that 88% of consumers who do a local search on their smartphone visit or call a store within a day? In fact, nearly 46% of all Google searches are seeking local information.

A strong local SEO strategy is key to driving more people to your store, whether you have one storefront or five hundred.

Rank Higher In Your Region

Our No-Lock In Search Engine Optimisation (SEO) Plans

If none of our search engine optimisation plans suit, contact us for a custom strategy.

Starter

$250 per month

Monthly Update of Google Search Console (includes initial setup)
Optimise Page Titles & Meta-Descriptions
1 Monthly Blog Post
Media Library Optimisation (Compression)
Optimisation of all Image ALT Attributes
Monthly Update of 301 Redirects
Quarterly SEO Audit
24/7 Uptime Monitoring

Get Started

SME

$350 per month

Fortnightly Update of Google Search Console (includes initial setup)
Optimise Page Titles & Meta-Descriptions
2 Monthly Blog Posts
Media Library Optimisation (Compression & Scaling of Images)
Optimisation of all Image ALT Attributes
Fortnightly Update of 301 Redirects
Bi-Monthly SEO Audit
24/7 Uptime Monitoring
Quarterly Site Speed Optimisation

Get Started

Enterprise

$1000 per month

Weekly Update of Search Console (includes initial setup)
Optimise Page Titles & Meta-Descriptions
4 x Monthly Blog Posts
Media Library Optimisation (Compression & Scaling of Images)
Optimisation of all Image ALT Attributes
Weekly Update of 301 Redirects
Monthly SEO Audit
24/7 Uptime Monitoring
Advanced Site Speed Optimisation (Continual)
Keyword Optimisations & Research
Keyword Rank Tracking

Get Started

On Page Search Engine Optimisation

On page search engine optimisation is everything done directly on your website itself to assist in ranking on search engines. Further from perfecting your website, you then need to look at other methods of SEO, such as off page and local SEO, which we will also look at below.

You might be interested in checking out our dedicated website to website speed improvements, many of which fall under on page search engine optimisation. View our website speed booster site here.

Meta Descriptions

Meta Descriptions are what show up in search engines below your page title, explaining what the page is about. This helps the user know more about what they are clicking on, and helps the search engine in the same way.

If the page does end up matching the content promised from the meta description, this is a big plus to your search engine optimisation. It is important for this reason to ensure the keyword/s of your page are included in the description, to ensure the user and search engine know what they are clicking into.

Image Optimisation

Images are the biggest offenders for slowing down websites, and website speed is a major SEO ranking factor.

As a rule of thumb, no images should be larger than 300kb in size, which you can achieve by scaling correctly (you rarely need larger than an 1920x1080 image), and then by compressing - either lossy or losslessly, via tools such as TinyPNG (also works with JPGs).

For best practice search engine optimisation, don't forget to add your alt text and ensure the title tags are not the file name (unless that is properly optimised).

Minification & Combination of CSS, JS

When creating HTML, CSS and JavaScript (JS) files, developers tend to use spacing, comments and well-named variables to make code and markup readable for themselves. It also helps others who might later work on the assets.

However, it isn't needed for browsers to process the files, so this can be stripped out to save on file size.

CSS and JS files can be combined into a single file each. This greatly reduces the number of HTTP requests each page load requires, a plus for search engine optimisation.

Usage of Keywords & Hierarchy

It's important for search engine optimisation for Google to know what you're talking about on your page. You do this by ensuring that you have a defined keyword phrase, that you use multiple times on the page - a good recommendation is one mention per 100 words.

In addition, this phrase should be included in your hierarchy - included within the H1 and a H2 element on the page. It can also help to have this phrase included as the title/alt text of an image on the page.

This all works to show the search engine what the page is about, and that it's all relevant to what the user is searching for. Remember, search engine optimisation done to improve user experience will ultimately be recognised by Google.

Off Page Search Engine Optimisation

Link Building

Link building has certainly changed over the years, with Google especially cracking down on what will actually work (say goodbye, overseas blog farms).

Now, you need to ensure your backlinks are high quality. This is best achieved via PR, though links can still be purchased, if you know what you are doing.

It is also equally important to disavow any toxic backlinks that are generated, to ensure no association in the search engine's eyes - incredibly important for search engine optimisation.

Domain Authority

Domain Authority (DA) is a search engine optimisation ranking score that ranges from one to 100, with higher scores corresponding to a greater ability to rank, i.e. higher trust value.

Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time.

Local SEO

A strong local SEO strategy is key to driving more people to your store, whether you have one storefront or five hundred.

Google My Business Optimisation

If you haven't already, set up your Google My Business account (it's free).

Choose your categories carefully. In this case, it's best to have fewer, more relevant categories.

Add photos of your location, products, team - this helps lend credibility and serves as a ranking signal.

Directories & Reviews

Directories are online versions of the yellow pages (which is now also online), and offer a profile for your business - which usually also includes a link back to your site too.

For reviews, using the city or keywords, it sends signals to Google that you are a trusted local business. It also helps improve this signal if you reply to reviews - especially if they're negative.

Do you know how your website scores for SEO?

The first step to improving your ranking online is understanding where you are now and what needs improvement.

Get An Instant Basic SEO Audit!

Keep Your Website Up To Date

Websites are no longer just online catalogues. They should be constantly updated and never 'done'.
Plus, Google loves fresh content and new posts or updates goes a long way to getting to and staying on top.

View Maintenance Plans