Understanding Marketing Lingo
ROAS, CTR, Impression Share, ROI, Bounce Rate.... Whether you're looking after your marketing yourself, or you've appointed an agency to manage it for you, you're very likely to discover the world of marketing lingo (jargon). It can confusing to learn what all these terms are and how they relate to your marketing results.
In our "Understanding Marketing Lingo" blog series, we break down the concepts and terminology into bite-sized blog posts with calculations and more so you have more understanding about your business' marketing.
Facebook Shops To Drive Accessible ECommerce In 2020 With the recent COVID-19 pandemic causing both devastating human and economic losses around the world and shutting down business as we know it, businesses are speeding up their online transition. Whilst somewhat opportunistic, this is the perfect time for Facebook to pitch in and announce their entry …
What Exactly Are Impressions? Impressions are not an action-based process. It is just the user or the potential audience viewing the advertisement or any digital content on the screen. The idea is to spread more and more brand awareness and increasing the CPM leading the business to grow and boost sales. Therefore, if you are …
Calculating Organic Click Through Rate We are sure there must be several queries haunting your thoughts when you think about digital marketing and customer engagement. Keeping a track of every action made by the customer and ensuring customer engagement is the real challenge every marketer goes through. That is why there is a metric …
The term “organic traffic” is often heard when it comes to SEO. It is one of the most important forms of traffic that you can get for your website. But what does the term mean? Organic traffic is the visitors you get on your websites through the search engine. These visits are not the result …
What Is Pay-Per-Click (PPC) Advertising? PPC or Pay-Per-Click advertising has helped brands reach their marketing goals quickly and stay profitable at the same time. It is one of the most effective forms of online marketing technique that is bound to bring positive results, well, only if you know what you are getting into. Therefore, understanding …