Digital Advertising Tips

Enjoy our curated collection of blog posts filled with our own digital advertising strategies, news about the industry and ways to maximise your Search Engine Advertising & Social Media advertising.
In 2020, we are even looking into Digital-Out-Of-Home advertising using third party brokers/platforms to help SMEs to access digital billboard for affordable rates.

Understanding Reach and Impressions

By James Hill | May 4, 2020 | Comments Off on Understanding Reach and Impressions

What Exactly Are Impressions? Impressions are not an action-based process. It is just the user or the potential audience viewing the advertisement or any digital content on the screen. The idea is to spread more and more brand awareness and increasing the CPM leading the business to grow and boost sales. Therefore, if you are …

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What is Pay-per-click (PPC)?

By James Hill | May 4, 2020 | Comments Off on What is Pay-per-click (PPC)?
Pay Per Click (PPC) Blog

What Is Pay-Per-Click (PPC) Advertising? PPC or Pay-Per-Click advertising has helped brands reach their marketing goals quickly and stay profitable at the same time. It is one of the most effective forms of online marketing technique that is bound to bring positive results, well, only if you know what you are getting into. Therefore, understanding …

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