Digital Marketing Tips & Updates
Small-and-medium businesses, including sole traders, are the real backbone of the Australian economy. Employing more than 44% of the Australian workforce and generating in excess of 35% of Australia's gross domestic product (GDP)1, it is essential that small/medium enterprises (SME's) remain in business.
Even before Reenergise Digital was founded, both founders were involved with Bloom, a West Australian co-working space encouraging innovation and entrepreneurship, and James assisted numerous not-for-profits to implement low-cost digital marketing campaigns for conferences and online events. We are passionate about supporting SMB's, startups and our next generation of the workforce and are excited to share our experiences, strategies and digital marketing tips for freelancers and SME's through our constantly updated blog posts.
As we've all experienced by now in 2020, we live in what is arguably the most dynamic working environment in history. When the world isn't being disrupted by pandemics, businesses, both large and small, have to contend with globalisation, technical innovation and changing economic conditions. These factors influence how you stay relevant to your customers and how you market your goods/services. We regularly publish marketing news to help you stay informed.
Search Engine Optimisation Strategies & Tips
Organic search can be a cost-effective long term strategy to drive traffic to your website. Search Engine Optimisation, the practice of increase your ranking on search engine results for certain searches, has always been competitive. SEO is now more competitive than ever before due to recent Google updates favouring paid search and reducing the 'screen real estate'. Fear not, we provide free marketing advice to help you rank higher & drive more traffic in 2020 with SEO.
Did you know that more than 85% of Google's revenue comes from their Google Ads division? With more content than ever on Search engines, media sites and social media, Digital Advertising has become a very important component in most businesses marketing strategies. We even touch on Digital-Out-Of-Home and the rise of electronic bill boards. With hundred's of thousands of ad spend under management, we've got a lot of our own lessons to share.
Online Productivity Tools
For small business owners, effective time management is crucial both to the success of your business but also to maintaining a healthy work-life balance. Over the past 4 years, working from home and then in our office, we've discovered a number of tools that have literally saved us hundreds of hours and increased our productivity.
WordPress Speed Optimisation & Hosting
Many of our digital marketing tips and tricks for SEO & Digital Advertising focus on improving page rank. Website speed is an essential factor in increasing conversion rate, index position and ad rank. Learn more to optimise your WordPress website scripts, images and hosting environment to maximise SEO, Ads & Conversions.
Understanding Marketing Lingo
All the digital marketing tips, tricks and strategies in the world can't help you improve your marketing unless you can talk-the-talk as well as walk-the-walk. Learning about search impression share, clickthrough rates, conversions and how to calculate return-on-ad-spend (ROAS) is crucial to ensuring you know the fundamentals.
Useful Links & Resources
There is an absolute plethora of small business digital marketing tips and tricks to be found on the internet, it's really a matter of knowing where to look to find reputable, accurate and easily actionable resources.
Our blogs contain a large number of links to external resources that we know and trust, however to make it even easier for you to improve your marketing, we've shortlisted our favourite plugins, websites and tools below.
Digital Advertising Resources
Website Optimisation Resources
GT Metrix is a fantastic tool for measuring page speed, providing waterfall graphs, recommendations and much more. With useful tool tips and posts to explain the terminology, it is super useful for improving your site loading speed.
Our Tip: Expand the 'Serve Scaled Images' accordion and optimise your images for each page to avoid using massive images that are rescaled on page load.
Website Speed Booster
Website Speed Booster is a site we developed ourselves, designed to provide Digital Marketing Tips to index higher, improve your site speed, and improve user experience.
TinyPNG is a quick and easy drag and drop tool to reduce the file size of your JPG and PNG images, providing they're already under 5MB.
Images are often a large percentage of what makes up total page size, so reducing this is a quick and easy way of improving your page speed.