Digital Marketing Tips & Updates

Small-and-medium businesses, including sole traders, are the real backbone of the Australian economy. Employing more than 44% of the Australian workforce and generating in excess of 35% of Australia's gross domestic product (GDP)1, it is essential that small/medium enterprises (SME's) remain in business.
Even before Reenergise Digital was founded, both founders were involved with Bloom, a West Australian co-working space encouraging innovation and entrepreneurship, and James assisted numerous not-for-profits to implement low-cost digital marketing campaigns for conferences and online events. We are passionate about supporting SMB's, startups and our next generation of the workforce and are excited to share our experiences, strategies and digital marketing tips for freelancers and SME's through our constantly updated blog posts.

Latest News - Digital Marketing Tips Blog

Latest News

As we've all experienced by now in 2020, we live in what is arguably the most dynamic working environment in history. When the world isn't being disrupted by pandemics, businesses, both large and small, have to contend with globalisation, technical innovation and changing economic conditions. These factors influence how you stay relevant to your customers and how you market your goods/services. We regularly publish marketing news to help you stay informed.

Reenergise Digital SEO, Advertising & Search Engine Optimisation Tips

Search Engine Optimisation Strategies & Tips

Organic search can be a cost-effective long term strategy to drive traffic to your website. Search Engine Optimisation, the practice of increase your ranking on search engine results for certain searches, has always been competitive. SEO is now more competitive than ever before due to recent Google updates favouring paid search and reducing the 'screen real estate'. Fear not, we provide free marketing advice to help you rank higher & drive more traffic in 2020 with SEO.

Digital Out Of Home Advertising

Digital Advertising

Did you know that more than 85% of Google's revenue comes from their Google Ads division? With more content than ever on Search engines, media sites and social media, Digital Advertising has become a very important component in most businesses marketing strategies. We even touch on Digital-Out-Of-Home and the rise of electronic bill boards. With hundred's of thousands of ad spend under management, we've got a lot of our own lessons to share.

Reenergise Digital Online Productivity Tools

Online Productivity Tools

For small business owners, effective time management is crucial both to the success of your business but also to maintaining a healthy work-life balance. Over the past 4 years, working from home and then in our office, we've discovered a number of tools that have literally saved us hundreds of hours and increased our productivity.

Perth's Fastest WordPress Website Hosting

WordPress Speed Optimisation & Hosting

Many of our digital marketing tips and tricks for SEO & Digital Advertising focus on improving page rank. Website speed is an essential factor in increasing conversion rate, index position and ad rank. Learn more to optimise your WordPress website scripts, images and hosting environment to maximise SEO, Ads & Conversions.

Wordpress Maintenance & Website Optimisation

Understanding Marketing Lingo

All the digital marketing tips, tricks and strategies in the world can't help you improve your marketing unless you can talk-the-talk as well as walk-the-walk. Learning about search impression share, clickthrough rates, conversions and how to calculate return-on-ad-spend (ROAS) is crucial to ensuring you know the fundamentals.

Useful Links & Resources

There is an absolute plethora of small business digital marketing tips and tricks to be found on the internet, it's really a matter of knowing where to look to find reputable, accurate and easily actionable resources.
Our blogs contain a large number of links to external resources that we know and trust, however to make it even easier for you to improve your marketing, we've shortlisted our favourite plugins, websites and tools below.

SEO Resources

  • Yoast

    Yoast is the most commonly used SEO plugin for WordPress, as one of the oldest yet most updated out there. Yoast helps you craft posts and pages to SEO perfection with a 'traffic light' system to let you know what is and isn't working.

  • Rankmath

    RankMath is a modern SEO plugin that gets rid of any bloat, focusing of performance. This plugin still provies digital marketing tips to index higher, and has a site-wide SEO analysis tool that checks more than just on-page items for peace of mind.

  • Slerpee

    Slerpee helps you optimise how your website looks in Google. View your on-page keywords and density when you open any public website URL.

  • Woorank

    Woorank is an SEO audit tool to quickly analyse your website and see what needs improving.

  • Moz

    Moz has many tools for SEO - here are the free ones, including; Keyword Explorer, Link Explorer, Domain Analysis, Local Search.

  • Google Keyword Planner

    Built for and used for Google Ads, Google's keyword planner is still useful for SEO purposes, and gives you a good idea of expected search volume.

  • Ahefs Keyword Generator

    This keyword generator helps find relevant keywords for you from up to ten words or phrases.

  • W3 Web Accessibility Evaluation Tools

    Web accessibility evaluation tools are software programs or online services that help you determine if web content meets accessibility guidelines.

    Accessibility is becoming more of a ranking factor for Google, so it makes sense to ensure you're compliant.

Digital Advertising Resources

  • ActiveCampaign

    Do more than automate your email — activate your entire customer experience

    ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

  • Get Waves

    This SVG shape generator lets you configure the shape, positioning, colour and opacity for various background elements.

  • Colour Picker

    Input your chosen colour, and be told what complementary colours work with it. Great if you are starting from a fresh slate.

  • QR Code Generator

    Generate a free QR code for your marketing materials; choose the action such as URL visit, contact card, calendar event or text file.

  • Bannersnack

    Create animated banners and elements online and download your work as JPG, PNG, HTML5, GIF, AMPHTML or PDF, share them on social media or embed them into your website.

  • Hunter

    Hunter lets you find email addresses from a website URL in seconds and connect with the people that matter for your business.

Website Optimisation Resources

  • GT Metrix

    GT Metrix is a fantastic tool for measuring page speed, providing waterfall graphs, recommendations and much more. With useful tool tips and posts to explain the terminology, it is super useful for improving your site loading speed. 

    Our Tip: Expand the 'Serve Scaled Images' accordion and optimise your images for each page to avoid using massive images that are rescaled on page load.

  • Pingdom

    Pingdom Tools provides a quicker and higher level view of your website performance, and can be used hand-in-hand with GT Metrix to review your website performance.

  • Website Speed Booster

    Website Speed Booster is a site we developed ourselves, designed to provide Digital Marketing Tips to index higher, improve your site speed, and improve user experience.

  • Google PageSpeed Insights

    PageSpeed Insights reviews your website and provides areas of improvement alongside a ranking for desktop and mobile versions of your site.

  • Web Page Test

    Choose from multiple locations around the globe, choose which browser to test from, and choose the connection speed.

    This is the least 'pretty', but the best data available for a website speed test.

  • TinyPNG

    TinyPNG is a quick and easy drag and drop tool to reduce the file size of your JPG and PNG images, providing they're already under 5MB.

    Images are often a large percentage of what makes up total page size, so reducing this is a quick and easy way of improving your page speed.