Understanding Reach and Impressions

What Exactly Are Impressions? Impressions are not an action-based process. It is just the user or the potential audience viewing the advertisement or any digital content on the screen. The idea is to spread more and more brand awareness and increasing the CPM leading the business to grow and boost sales. Therefore, if you are …

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Pay-Per-Click (PPC) Ads 101 – Improve Your Marketing Skills

What Is Pay-Per-Click (PPC) Advertising? PPC or Pay-Per-Click advertising has helped brands reach their marketing goals quickly and stay profitable at the same time. It is one of the most effective forms of online marketing technique that is bound to bring positive results, well, only if you know what you are getting into. Therefore, understanding …

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